Activation
The Shape
Of Next
The campaign transformed Vidal Sassoon’s 60-year design legacy into a living digital platform, reinterpreting iconic cuts through a modern, immersive experience. As Creative Director, I defined a clear creative vision aligning the brand’s heritage with technology and live engagement, ensuring consistency across digital, social and live environments. Interactive digital lookbooks and live 3D printed hair accessories enabled reinterpretations of classic styles, positioning Vidal Sassoon as a progressive authority whose iconic designs continue to evolve.
3D Artist Partnership
Live Pop-Up
Experience Design
Web Design
Online Registration
3D Personalisation
Immersive Launch
Social Content
Motion & Animation
Results Tracking
The activation became the most successful event in Vidal Sassoon’s Hong Kong history. Online registration attracted over 32,000 unique views, while social content around the pop-up reached more than 7 Million people. At the live event, participants explored six decades of iconic styles and experienced first-in-class 3D hair integration applied to their own looks. Through strong creative leadership and coordination across multiple teams, the campaign delivered scale, innovation and cultural relevance, reinforcing Vidal Sassoon’s future-facing brand leadership.