Dyson Beauty
The Science
Of Style
By combining the high-end aesthetics of K-Pop beauty with Dyson’s proven engineering DNA, the trusted science and proven results behind Dyson’s beauty technology was communicated with aspirational elegance. Cinematic beauty films and editorial imagery featuring global ambassadors JISOO (BLACKPINK) and Jang Won-young (IVE) connected product features to salon level styling and finishes.
Ambassador Selection
Film Direction
Art Direction
Out Of Home
Social Content
Launch Events
Retail Executions
Behind-The-Scenes
Lookbooks & How To’s
Limited Edition Products (sold out)
The Results
This strategic fusion of engineering and aesthetics accelerated cultural relevance and delivered record-breaking commercial results. The launch propelled Korea to become Dyson’s #1 beauty market globally, with the Airwrap 2x remaining sold out for months following the debut. By elevating hair science through a lens of high-end craft, the work generated massive social momentum and billions of views, solidifying Dyson’s position at the pinnacle of beauty innovation.